Evolution of Journalism

 

The field of journalism is ever evolving.  Over the past few decades the way news is portrayed to an audience has changed in a lot of aspects.

No longer are newspapers and television the only way to get news.  Online media along with the rise of mobile news have changed the landscape of the journalism profession.

It’s only logical to believe that mobile and online sources will become the leader in the ways to access your daily/weekly news.

However, I don’t think that newspaper and television news isn’t relevant anymore.

The rise of tablets and smartphones are the main contributing factor when it comes to the increase in mobile news.

But, mobile news isn’t replacing the old ways of receiving news they are aiding it.  43% of tablet users say they are adding to their news consumption with a mobile device, not replacing it.

One good example of this is the “Second Screen Phenomenon.”  This is the idea that people watching the news on television also have their laptops open viewing news on both screens.

This is a goldmine for news and ad promoters.  Having two screens active gives journalists a way to interact with their readers in many different ways, especially if the event is live.

Social media is also throwing its hat in the ring of ways to get news.  In 2012 almost 19% of consumers say news on a social media outlet “yesterday,” according to a study done by Pew Research Center.

This is a major step up from that figure in 2010 that was only around nine percent.

Social media outlets like Facebook and Twitter have come out with lots of different ways to aid journalists in the past few years.

Things like subscriptions on Facebook, video posting on Twitter, and a new search engine on Facebook, that have made it easier for journalists to get their news out.

But, focusing on just the two powerhouse social media sites isn’t enough anymore.  Using other sites is going to be a necessity in the coming years.

Digital advertising is another huge part of the media experience.  But the problem isn’t with the digital ads.  It’s with who controls them.

For the first time since 2011, digital ads outplaced newspaper ads.  But, the main problem is that the “online titans” like Facebook, Google, and Yahoo control the majority of the income from digital ads.

The amount of money that these major corporations make off digital ads leaves little to no room for news companies to make any money.

One part of digital advertising that is booming in growth is video advertisements online.

A lot of Americans watch online videos on a daily basis.  The ways to advertise on videos online are endless.  Whether it be videos, streams, or news online video advertisements are becoming more and more important.

Lastly, one of the newer forms of getting news out are apps running on HTML5.

These programs are web apps that function like apps you would buy in the App Store or Android Market, but you don’t have to download them they are online based.

The limited amount of time and examples haven’t yet given a clear answer whether apps running on HTML5 are cost effective or not.  But only time will tell.

Overall, media and journalism are evolving more than we know.  It’s not that it’s shifting totally one way or the other, it’s just that we, as journalists, need to be versed in every different outlet of media.

Click Here to see an example of how mobile ads are changing the social media landscape.

Newspapers aren’t dying out.  Click Here to see a few success stories of newspapers in smaller markets that are still going strong.

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